Murcia sin tabús
sexual education festival
ART DIRECTOR AND VISUAL DESIGNER
Design the main poster for the event
Design social media banners and assets to promote the different activities that take place at the festival
Communicate the values of the festival
Give visibility to sexual diversity
As sex has always been represented with colours like black or red and I wanted to demystify it and show the sexual diversity, I chose a vibrant hue so every aspect could be included and represented.
Final posters adapted to be printed and hanged all over the city and also in a digital way for social media share. Banners of different activities for social media. Festival schedule (digital and printed) Official tee shirt.
Once the content was scoped for the posters, I started to define the best composition in order to generate impact. There were some concepts to represent like sexual diversity, sexual myths and taboos, etc. I chose to represent them in a chaotic way as sex is not ruled by any order or norm.