Murcia sin tabĂșs

sexual education festival

My Role
ART DIRECTOR AND VISUAL DESIGNER

Project goals

1

Design the main poster for the event

2

Design social media banners and assets to promote the different activities that take place at the festival

3

Communicate the values of the festival

4

Give visibility to sexual diversity

Colours

As sex has always been represented with colours like black or red and I wanted to demystify it and show the sexual diversity, I chose a vibrant hue so every aspect could be included and represented.

Outcomes

Final posters adapted to be printed and hanged all over the city and also in a digital way for social media share. Banners of different activities for social media. Festival schedule (digital and printed) Official tee shirt.

Sketching

Once the content was scoped for the posters, I started to define the best composition in order to generate impact. There were some concepts to represent like sexual diversity, sexual myths and taboos, etc. I chose to represent them in a chaotic way as sex is not ruled by any order or norm.